FC Barcelona: Polkadot in the starting blocks to become its shirt sponsor
FC Barcelona: Polkadot in the starting blocks to become its shirt sponsor

Soon, the former club of La Pulga, FC Barcelona, will choose one of three companies wishing to become its shirt sponsor, sleeve and training kit. These are VeganNation, Shopify and Polkadot. Only remains to wait for the verdict of the leaders of the club, and this with suspense.

Barca, departures and entries

Tears in his eyes, Lionel Messi announced last August his difficult divorce with the Blaugrana, after having enjoyed a 21-year romance and some trophies (4 Champions Leagues, 10 La Liga, 6 King's Cups and many more). It was one of the biggest disappointments for the club and soccer fans of the year 2021.

But for this club, positioned as the 2nd most important team in the eyes of Forbes, the departures have followed one another again and again, as soon as the winter has pointed its nose. Dembélé, Coutinho and Neto are among the names validated by coach Xavi. But it could be that Lenglet and Umtiti also abandon the ship at the end of the season.

However, these departures are and will be replaced by new entrants. Among them is Joan Laporta, who had become president of Barca for the third time in March 2021. The arrival of Ferran Torres, the Manchester City winger, last December, also gave a new lease of life to the Catalan team.

Ferran Torres, acquired for 55 million euros

The departure of Rakuten, the Japanese e-commerce giant, and Beko, the Turkish household appliances specialist, its two main allies, should not be minimized either. The first being the shirt sponsor of the club, the second, sleeve sponsor. This will be done in July of this year.

FC Barcelona, inevitable marriage with cryptocurrencies?

After Real Madrid, the Blaugrana occupy the second place of the best clubs in the world. Also according to the Forbes ranking. Note that the club was valued at $ 815 million a month ago.

It is true that Barca is riddled with debts at the moment, but this release of space in the jerseys increases the interest of investors thirsting for visibility. Many are currently considering a scramble to become the team's new shirt sponsor and partnerships that could put it back on track.

In fact, a list containing the names of VeganNation and Spotify is circulating among the editorial staff. The former, an American cryptocurrency exchange, is considering putting up $80 million to take over Rakuten's space and promote its "green" blockchain-based economy. The second is a company specializing in music streaming, and NFT friendly, ready to beat its opponents for a possible deployment of its marketing strategy.

Now enters Polkadot, a cryptocurrency exchange platform, famous for its "Ethereum killer" status and its ability to handle a large number of transactions in one second (1000 transactions/sec). Highly innovative, this company, betting on 1 million TPS, in the near future, is a potential competitor for VeganNation and Shopify as a future jersey sponsor of Barca.

The deployment of crypto exchanges in the sports world is part of the democratization of digital assets. We can safely imagine that the Polkadot team is keeping their fingers crossed to win this nice slice of visibility.

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Nathan George

Blogger and Influencer

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